Sustainability Management Messages

As we make steady progress on structural reforms, we will accelerate efforts to live up to Our Philosophy and build a business foundation that facilitates further growth.

Satoru Yamamoto
President and CEO, Representative Director Sumitomo Rubber Industries, Ltd.

• Our Message as a Company that has Twice Experienced Great Earthquakes
• Transaction Share is the Cumulation of Our Customers’ Trust
• Ideas Incorporated into Our Philosophy, Formulated after Becoming President
• Progress on the New Mid-term Plan Fiscal 2027 Targets Are a Commitment to Stakeholders
• Steadily Implementing Structural Reforms Toward a Turning Point in 2025
• Laying the Groundwork for Growth Lines of BusinessTechnological Innovation through Rubber that Adapts to Road Conditions
• Contributing to Safe and Secure Driving Control through SENSING CORE
• The Sports and Industrial Products Businesses Are Approaching a New Growth Stage
• Long-term Business Outlook My Duty to Enforce Structural Reforms and Address Issues Promptly, Not Defer Them to the Future
• Promoting Sustainability Management Commitment to Tackling Environment, Social, and Governance Issues
• Toward the Realization of Our Philosophy Tackling All Challenges with Speed and Sincerity

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Aiming to Establish a Stronger Financial Base by Ensuring that Structural Reforms Are Firmly in Place by 2025

Naoki Okawa
Director and Senior Executive Officer

• External Environment and Structural Reforms Combined to Achieve Favorable Results in Fiscal 2023
• Sports Business Achieved a Record High Business Profit of ¥12.5 Billion
• Generated Over ¥40.0 Billion in Cash in Four Years through Structural Reforms
• Accomplishing Structural Reforms by 2025
• Introducing ERP to Shorten Supply Chains
• Looking Beyond Structural Reforms to Formulate the Next Growth Strategy

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With a Corporate Culture that has Pursued Advanced Technologies, We will Enhance the Motivation of Each Individual Involved in Research and Development While Focusing on Developing Technologies that Lead the Times.

Susumu Tanaka, Executive Officer, Vice General Manager of Technology HQ, Tire Business HQ
Kiyoshige Muraoka, Director, Senior Executive Officer, Supervision of Tire Business, Technology and Production
Kenichi Uesaka, General Manager of Research & Development HQ

• Demonstrating Global Presence with Uniqueness and Adaptability in Advanced Technologies
• Shifting from a Defensive to an Offensive Intellectual Property Strategy
• Creating an Environment in which We can Devote Our full Attention is Vital for Innovation
• Fostering Human Resources Willing to Take on Tough Challenges

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Linking Sustainability and Management Strategy to Improve the Viability of Solving Social Issues

Yasuaki Kuniyasu
Director (Senior Executive Officer) General Manager of Corporate Management Planning & Administration Department and New Global Base Promotion Project Department

• Sustainability that lives in Sumitomo Rubber Philosophy
• Initiatives for “Pursuing the Development of a Decarbonized Society” and “Building a Circular Economy”
• As a Company that Uses Natural Rubber, a Gift from Nature
• As a Company that Handles Tires
• Raising the Level of Technical Development and Contributing to the Solution of Social Issues

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Promoting Improvement of Our Organizational Culture and Operational Reforms through Dialogues with Employees

Kiyoshi Ikawa
Executive Officer, General Manager of the Human
Resources & General Affairs Headquarters

• “Valuing One Another,” “Seeking Out Challenge” and “Engagement” as Keys for Organizational Development
• Improvement of Our Organizational Culture and Operational Reforms as Two Key Components
• Tackling the Assignment of Managerial Level Positions and Other Challenges
• Putting Our Heart and Soul into Solving Organizational and Human Resource Issues

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True DE&I Enables Individuals to Shine and Demonstrate Their Full Potential

Satoru Yamamoto, President and CEO, Representative Director

Mari Sonoda, Outside Director

Asli M. Colpan, Outside Audit & Supervisory Board Member

• DE&I Begins with a Commitment of Top Management
• Systems and Programs to Boost Employee-Friendliness and Development
• What is Diversity to a Global Organization?

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Challenges at Sumitomo Rubber Group from the Perspective of the Outside Directors

Takashi Tanisho, Outside Director

Keizo Kosaka, Outside Director

Misao Fudaba, Outside Director

• Our First Year of the Mid-Term Plan: Demonstrated Ability to Execute
• A Board of Directors with an Open and Diverse Culture
• Various Innovative and Sustainable Initiatives
• A Supporting Role with a Love for Sumitomo Rubber
• Greetings from the Newly Appointed Outside Director

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Tire Business

Through Aggressive Restructuring and Value Creation, We Will Take on the Challenge of Further Enhancing Profitability.

Hidekazu Nishiguchi
Representative Director and Managing Executive Officer In Charge of the Tire Business and Automotive System Business

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Sports Business

In the Golf Business, We are Focused on Growing Our Presence in North America, the World’s Biggest Market.
Step by Step, We are Making Progress Toward Becoming a Truly Global Player.

Keiji Moriyama
Executive Officer, General Manager of the Sports Business HQ

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Industrial Products Business

Our Mission is to Resolve Social Issues, and We Will Continue to Shine Brightly as a Small but Impactful Business Division.

Masahiro Tsuzaki
Executive Officer, General Manager of the Hybrid Rubber Products Headquarters

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