Last Updated: September 1, 2026
Sumitomo Rubber Industries, Ltd. (hereinafter referred to as the “Company”) and its group companies (hereinafter collectively referred to with the Company as the “Group”) comply with the personal information protection systems of Japan and other countries, and protect information of individuals related to the Group in accordance with the following policy. This Policy sets forth matters common to the Group. If any Group company establishes a separate policy specifically applied to it, such separate policy shall prevail over this Policy.
Depending on the attributes of the individuals specified in each item below, the Group may use the information described in the relevant item for the purposes of use specified therein. The legal basis for such processing is as described in each item. If an individual has multiple attributes, for example, if an individual is both a customer and an event participant, the Group may combine and use information collected in relation to each attribute.
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Except where individuals are required by any law or regulation to provide personal information to the Group, individuals are under no obligation to provide the Group with their personal information. However, failure to provide personal information may, in many cases, result in difficulties such as the inability to enter into a contract with the Group or the inability of the Group to respond to their request.
(1) Customers (including prospective customers and former customers)
i) Information collected
- Contact information, such as name, address, email address, and telephone number
- Information concerning affiliation, such as organization name, department, position, and business email address
- Demographic information, such as date of birth and gender
- Videos and photographs
- Payment-related information, such as credit card information and bank account information
- Identification information, such as driver's license information
- Vehicle-related information, such as vehicle model, vehicle registration number, and vehicle identification number
- Information relating to transactions involving products and services, such as records of product purchases or use of services (including information relating to dealers or distributors where products or services are purchased or used through such dealers or distributors), and the use of coupons
- Information relating to product quality, warranties, and recalls, including product failures and accidents
- Information collected through questionnaires, surveys, and similar means
- Information relating to visits to social media accounts operated by the Group
- Authentication information for membership websites, such as IDs and passwords; information relating to the use of systems, including websites, such as browsing information, cookies, IP addresses and organizational IP addresses; and device-related information, such as operating systems and browser types
- Publicly available information, including social media account names and activities
- Information recorded by security cameras and access control systems, including videos, photographs, and entry/exit logs
- Other information obtained through communications with the individual concerned
ii) Purposes of processing
- Response to performance and non-performance of contracts
- Preparations for the execution of contracts and procedures relating to the termination of contracts
- Operation, improvement, and enhancement of websites, including the provision of personalized experiences based on the results of analyses of information relating to the individual
- Planning, implementation, and evaluation of marketing activities, including those based on analyses of information relating to the individual
- Planning, implementation, and evaluation of direct marketing activities, such as direct mail, email newsletters, and behavioral targeting advertisements, including the provision of personalized experiences based on the results of analyses of information relating to the individual
- Improvement and enhancement of existing products and services, and planning and development of new products and services
- Investigation and improvement of product safety and quality (including recall responses)
- Management and evaluation of distributors and dealers
- Response to inquiries
- Reporting to government authorities and other purposes required or permitted by applicable laws and regulations, including legal compliance
- Preparation of statistical information
iii) Legal basis for processing
The consent of the data subject; the performance of a contract with the data subject; compliance with the Group's legal obligations; and the Group's legitimate interests, including the development and improvement of the Group's products and services and the implementation of marketing activities.
(2) Athletes under sponsorship contracts, prospective sponsored athletes, former sponsored athletes and their related parties, and other athletes
i) Information collected
- Contact information, such as name, address, email address, and telephone number
- Videos and photographs
- Payment-related information, such as bank account information
- Contract-related information, such as the amount of sponsorship and sponsored goods
- Preferences regarding sports-related goods
- Health-related information, such as physical conditions including injuries
- Competition-related information, such as competition results and schedules
- Information relating to the use of systems, including websites, such as browsing information, cookies, IP addresses, and organizational IP addresses; and device-related information, such as operating systems and browser types
- Publicly available information, including social media account names and activities
- Other information obtained through communications with the individuals concerned
ii) Purposes of processing
- Response to performance and non-performance of contracts
- Preparations for the execution of contracts and procedures relating to the termination of contracts
- Operation, improvement, and enhancement of websites, including the provision of personalized experiences based on the results of analyses of information relating to the individuals concerned
- Planning, implementation, and evaluation of marketing activities, including those based on analyses of information relating to the individuals concerned
- Improvement and enhancement of existing products and services, and planning and development of new products and services
- Investigation and improvement of product safety and quality (including recall responses)
- Response to inquiries
- Reporting to government authorities and other purposes required or permitted by applicable laws and regulations, including legal compliance
- Preparation of statistical information
iii) Legal basis for processing
The consent of the data subject; the performance of a contract with the data subject; compliance with the Group's legal obligations; the Group's legitimate interests, including the development and improvement of the Group's products and services and the implementation of marketing activities; and, with respect to special categories of information, the explicit consent of the data subject or the fact that such information has manifestly been made public by the data subject.
(3) Suppliers, dealers, distributors, and other business partners (including prospective and former business partners)
i) Information collected
- Contact information, such as name, address, email address, and telephone number
- Information relating to affiliation and background, such as organization name, department, position, business email address, and educational background
- Demographic information, such as age, date of birth, gender, and nationality, as well as family contact information
- Videos and photographs
- Payment-related information, such as bank account information and credit information
- Information relating to qualifications and licenses held, such as business licenses, taxpayer identification numbers, bank account information, and environmental permits
- Identification information, such as passports, Individual Numbers (My Number), and Social Security Numbers (SSNs)
- Health-related information, such as biometric information and medical history
- Information relating to transactions involving products and services, such as details of products and services provided and the consideration paid
- Information obtained through investigations and due diligence conducted for the purpose of determining whether to prepare for, enter into, continue, or terminate transactions
- Authentication information for membership websites, such as IDs and passwords; information relating to the use of systems, including websites, such as browsing information, cookies, IP addresses and organizational IP addresses; and device-related information, such as operating systems and browser types
- Publicly available information, including social media account names and activities
- Information recorded by security cameras and access control systems, including videos, photographs, and entry/exit logs
- Other information obtained through communications with the individual concerned
ii) Purposes of processing
- Response to performance and non-performance of contracts
- Preparations for the execution of contracts and procedures relating to the termination of contracts
- Improvement and enhancement of transaction-related operations, including procurement activities
- Operation, improvement, and enhancement of websites, including the provision of personalized experiences based on the results of analyses of information relating to the individual concerned
- Planning, implementation, and evaluation of marketing activities, including those based on analyses of information relating to the individual concerned
- Planning, implementation, and evaluation of direct marketing activities, such as direct mail, email newsletters, and behavioral targeting advertisements, including the provision of personalized experiences based on the results of analyses of information relating to the individual concerned
- Improvement and enhancement of existing products and services, and planning and development of new products and services
- Investigation and improvement of product safety and quality (including recall responses)
- Safety management, accident prevention, accident response, and crime prevention
- Management and evaluation of distributors and dealers
- Response to inquiries
- Reporting to government authorities and other purposes required or permitted by applicable laws and regulations, including legal compliance
- Preparation of statistical information
iii) Legal basis for processing
The consent of the data subject; the performance of a contract with the data subject; compliance with the Group's legal obligations; the Group's legitimate interests, including the development and improvement of the Group's products and services and the implementation of marketing activities; and, with respect to special categories of information, the explicit consent of the data subject.
(4) Visitors to websites operated by the Group
i) Information collected
- Contact information, such as name, address, email address, and telephone number
- Information concerning affiliation, such as organization name, department, position, and business email address
- Vehicle-related information, such as vehicle model and vehicle registration number
- Location information
- Authentication information for membership websites, such as IDs and passwords; information relating to the use of websites, including browsing information, cookies, IP addresses and organizational IP addresses; and device-related information, such as operating systems and browser types
- Publicly available information, including social media account names and activities
- Other information obtained through communications with the individual concerned
ii) Purposes of processing
- Operation, improvement, and enhancement of websites, including the provision of personalized experiences based on the results of analyses of information relating to the individual concerned
- Planning, implementation, and evaluation of marketing activities, including those based on analyses of information relating to the individual concerned
- Planning, implementation, and evaluation of direct marketing activities, such as direct mail, email newsletters, and behavioral targeting advertisements, including the provision of personalized experiences based on the results of analyses of information relating to the individual concerned
- Improvement and enhancement of existing products and services, and planning and development of new products and services
- Investigation and improvement of product safety and quality (including recall responses)
- Management and evaluation of distributors and dealers
- Response to inquiries
- Reporting to government authorities and other purposes required or permitted by applicable laws and regulations, including legal compliance
- Preparation of statistical information
iii) Legal basis for processing
The consent of the data subject; the performance of a contract with the data subject; compliance with the Group's legal obligations; and the Group's legitimate interests, including the development and improvement of the Group's products and services and the implementation of marketing activities.
(5) Other persons making inquiries
i) Information collected
- Contact information, such as name, address, email address, and telephone number
- Information concerning affiliation, such as organization name, department, position, and business email address
- Information relating to the use of systems, including websites, such as browsing information, cookies, IP addresses, and organizational IP addresses; and device-related information, such as operating systems and browser types
- Publicly available information, including social media account names and activities
- Other information obtained through communications with the individual concerned
ii) Purposes of processing
- Operation, improvement, and enhancement of websites, including the provision of personalized experiences based on the results of analyses of information relating to the individual concerned
- Planning, implementation, and evaluation of marketing activities, including those based on analyses of information relating to the individual concerned
- Planning, implementation, and evaluation of direct marketing activities, such as direct mail, email newsletters, and behavioral targeting advertisements, including the provision of personalized experiences based on the results of analyses of information relating to the individual concerned
- Improvement and enhancement of existing products and services, and planning and development of new products and services
- Investigation and improvement of product safety and quality (including recall responses)
- Management and evaluation of distributors and dealers
- Response to inquiries
- Reporting to government authorities and other purposes required or permitted by applicable laws and regulations, including legal compliance
- Preparation of statistical information
iii) Legal basis for processing
The consent of the data subject; the performance of a contract with the data subject; compliance with the Group's legal obligations; and the Group's legitimate interests, including the development and improvement of the Group's products and services and the implementation of marketing activities.
(6) Persons affiliated with government authorities or industry associations
i) Information collected
- Contact information, such as name, address, email address, and telephone number
- Information concerning affiliation, such as organization name, department, position, and business email address
- Publicly available information, including social media account names and activities
- Other information obtained through communications with the individual concerned
ii) Purposes of processing
- Planning, implementation, and evaluation of marketing strategies through information analysis, including those based on analyses of information relating to the individual concerned
- Improvement and enhancement of existing products and services, and planning and development of new products and services
- Investigation and improvement of product safety and quality (including recall responses)
- Response to inquiries
- Reporting to government authorities and other purposes required or permitted by applicable laws and regulations, including legal compliance
- Preparation of statistical information
iii) Legal basis for processing
The consent of the data subject; compliance with the Group's legal obligations; and the Group's legitimate interests, including the development and improvement of the Group's products and services and the implementation of marketing activities.
(7) Factory and office visitors, tour participants, and event participants (including volunteers)
i) Information collected
- Contact information, such as name, address, email address, and telephone number
- Videos and photographs
- Information relating to affiliation and background, such as organization name, department, position, business email address, and educational background
- Information required for registration, such as clothing size, date of birth, and gender
- Identification information, such as passports and Social Security Numbers (SSNs)
- Health-related information, such as biometric information and blood type
- Vehicle-related information, such as vehicle model and vehicle registration number
- Authentication information for membership websites, such as IDs and passwords; information relating to the use of websites, including browsing information, cookies, IP addresses and organizational IP addresses; and device-related information, such as operating systems and browser types
- Publicly available information, including social media account names and activities
- Information recorded by security cameras and access control systems, including videos, photographs, and entry/exit logs
- Other information obtained through communications with the individual concerned
ii) Purposes of processing
- Administration and management of events, including admission control and visa acquisition procedures
- Sending notices relating to events
- Operation, improvement, and enhancement of websites, including the provision of personalized experiences based on the results of analyses of information relating to the individual concerned
- Planning, implementation, and evaluation of marketing strategies, including those based on analyses of information relating to the individual concerned
- Planning, implementation, and evaluation of direct marketing activities, such as direct mail, email newsletters, and behavioral targeting advertisements, including the provision of personalized experiences based on the results of analyses of information relating to the individual concerned
- Safety management, accident prevention, accident response, and crime prevention
- Response to inquiries
- Reporting to government authorities and other purposes required or permitted by applicable laws and regulations, including legal compliance
- Preparation of statistical information
iii) Legal basis for processing
The consent of the data subject; the performance of a contract with the data subject; compliance with the Group's legal obligations; the Group's legitimate interests, including the development and improvement of the Group's products and services and the implementation of marketing activities; and, with respect to special categories of information, the explicit consent of the data subject.
(8) Job applicants (including interns) and former employees
i) Information collected
- Contact information, such as name, address, email address, and telephone number
- Information obtained in connection with the job or internship application or the employment relationship, including videos, photographs, date of birth, place of birth, family information, educational background, employment history, qualifications held, desired position, desired annual salary, racial or ethnic origin, nationality, beliefs, gender, height, and weight
- Payment-related information, such as bank account information
- Credit information and compliance-related information
- Identification information, such as passports, Individual Numbers (My Number), and Social Security Numbers (SSNs)
- Health-related information, such as biometric information and medical history
- Vehicle-related information, such as vehicle model and vehicle registration number
- Employee identification number
- Personnel evaluation information during employment, employment commencement and termination dates, and reasons for separation from employment
- Authentication information, such as IDs and passwords; information relating to the use of systems, including websites, such as browsing information, cookies, IP addresses and organizational IP addresses; and device-related information, such as operating systems and browser types
- Publicly available information, including social media account names and activities
- Information recorded by security cameras and access control systems, including videos, photographs, and entry/exit logs
- Other information obtained through communications with the individual concerned
ii) Purposes of processing
- Operation, improvement, and enhancement of websites, including the provision of personalized experiences based on the results of analyses of information relating to the individual concerned
- Provision of information regarding the Group and employment opportunities with the Group
- Accepting applications for recruitment, conducting recruitment and selection, and notifying applicants of the results
- Appropriate assignment, placement, and other employment management following hiring
- Performance and administration of employment-related contracts with former employees, and communications relating thereto
- Planning, implementation, and evaluation of future recruitment and selection, employment management, and human resources policies, including those based on analyses of information relating to the individual concerned
- Safety management, accident prevention, accident response, and crime prevention
- Response to inquiries
- Reporting to government authorities and other purposes required or permitted by applicable laws and regulations, including legal compliance
- Preparation of statistical information
iii) Legal basis for processing
The consent of the data subject; the performance of a contract with the data subject; compliance with the Group's legal obligations; the Group's legitimate interests, including recruitment and selection, and employment management; and, with respect to special categories of information, the explicit consent of the data subject and processing required for employment and social security pursuant to applicable laws and regulations.
(9) Shareholders (including former shareholders)
i) Information collected
- Contact information, such as name and address
- Individual Number (My Number)
- Information relating to shares held, such as the number of shares owned
- Other information obtained through communications with the individual concerned
ii) Purposes of processing
- Exercise of rights and performance of obligations under the Companies Act
- Provision by the Company of various benefits and information in relation to the individual’s status as a shareholder
- Implementation of various measures to facilitate the relationship between shareholders and the Company from the perspective of the relationship between the members of an association and the association itself
- Implementation of various measures to facilitate the relationship between shareholders and the Group
- Shareholder administration, including the preparation of shareholder data in accordance with standards prescribed by applicable laws and regulations
- Response to inquiries
- Reporting to government authorities and other purposes required or permitted by applicable laws and regulations, including legal compliance
- Preparation of statistical information
iii) Legal basis for processing
The consent of the data subject; compliance with the Group's legal obligations; and the Group's legitimate interests, including maintaining and developing relationships with shareholders.
The Group may collect the personal information described in Section 2 by the following methods and may combine and use such personal information collected through multiple methods.
- Direct collection from the data subject
- Collection by systems through the motion of websites or other systems operated by the data subject, including the collection of biometric information
- Collection from third parties, including the Group's business partners, vendors, and individuals other than the data subject
- Collection from publicly available sources, including social media
The Group may jointly use (provide) the information described in Section 2 within the Group companies to achieve the purposes set forth in Section 2. In such cases, the Company shall be responsible for the management of the shared information and shall manage it appropriately.
In addition, the Group may provide the information described in Section 2 to the following third parties to achieve the purposes set forth in Section 2.
-Contractors engaged by the Group
Examples of such service providers include the following:
・Carriers providing transportation, such as product delivery services
・Service providers supporting payment processing for payments conducted through the Group's e-commerce websites
・Service providers supplying IT services, telecommunications services, or similar services to the Group
・Service providers supporting the Group's marketing or other activities
- Credit card companies providing payment services for payments conducted through the e-commerce websites operated by the Group, authentication service providers, credit investigation service providers, debt collection service providers, and other service providers necessary for the provision of the Group's products and services
- The Group's business partners, including dealers, distributors, automobile manufacturers, and aftermarket parts retailers
- Providers of social plugins and web tracking technologies introduced into the Group's websites, and other advertising networks and advertising-related service providers
- Publication of videos, photographs, and similar materials on the Group's websites and on social media accounts owned by the Group
- Professional advisers, including accounting auditors and attorneys, engaged in the Group’s accounting audits, legal services, and related professional services
- Third parties with whom sharing information is necessary to protect the rights, property, or safety of the Group’s customers or other persons, including for fraud prevention and mitigation of credit risks
- Government authorities primarily responsible for matters such as product safety and taxation, courts, and other dispute resolution bodies
- Recipients designated by the data subject at and in accordance with the instructions of the data subject
- Transferees of the Group’s business, rights, or obligations
As the Group conducts business worldwide, it may transfer the information it collects to countries other than the country in which the collecting Group company is located. As a result, personal information may be transferred to countries whose personal information protection laws may not provide an adequate level of protection. When making such transfers, the Group shall comply with the procedures for cross-border transfers required under the applicable personal information protection laws.
Such procedures include, in particular, with respect to transfers from within the EEA to countries outside the EEA, transfers based on an adequacy decision adopted by the European Commission, the execution of Standard Contractual Clauses with the recipient, and, in exceptional circumstances, obtaining the consent of the data subject to the transfer.
The Group implements reasonable organizational, personnel, physical, and technical security measures to protect personal information and prevent incidents such as the leakage of personal information.
The Group's websites may use web tracking technologies such as cookies and web beacons. Where information collected through such technologies constitutes personal information under the applicable personal information protection laws, the Group will process such information as personal information.
In addition, where the personal information protection laws applicable to a Group company require the consent of the data subject or other measures for the use of web tracking technologies, the Group will take an appropriate response. For details regarding the technologies used, please refer to the relevant website.
The Group's websites may use social plugins provided by social networking services (SNS). Such plugins may transmit information concerning individuals visiting the Group's websites to the providers of those plugins. For details regarding the processing of such information, please refer to the relevant website.
The Group may conduct direct marketing activities directed to individuals, including the distribution of emails and SMS messages and the delivery of behavioral targeting advertisements. When conducting such activities, the Group will comply with all applicable laws.
The Group respects the rights of individuals with respect to their personal information as provided under the laws and regulations applicable to them. Such rights may include, among others, the following. If you wish to exercise any of these rights, the Group may first request identity verification, such as the submission of a copy of a valid identification document, in order to confirm that the request has been actually made by the data subject or the authorized representative of the data subject. Once such verification has been completed, the Group will respond to the request in accordance with the applicable laws and regulations.
- Notification of the purposes of use and other matters relating to personal data
- Disclosure of personal data to the data subject
- Correction, deletion, or supplementation of personal data
- Suspension of use, erasure, or suspension of provision to third parties of personal data
- The right of the data subject to instruct that personal data be provided to a third party designated by the data subject (right to data portability)
- Restriction of the processing of personal data
- Withdrawal of consent to the processing of personal data
- Lodging a complaint with a supervisory authority
In addition to the foregoing, the rights of individuals with respect to the personal data processed by the Group may include the right to object to the processing of personal data.
Requests relating to the Company may be made by contacting the point of contact set forth in Section 13. If you wish to exercise your rights with respect to personal information held by a Group company, please contact the relevant Group company directly. If you do not know the contact details of the relevant Group company, please contact the point of contact set forth in Section 13.
The Group retains the personal information described in Section 2 for as long as necessary to fulfill the purposes for which it was collected or otherwise processed, or for such period as required to satisfy applicable legal requirements. Upon expiration of the applicable retention period, the Group will take measures to process such personal information in a way that makes it impossible to identify an individual or to delete such personal information. The criteria used in determining the applicable retention period include, but are not limited to, the following: (i) the duration of the ongoing relationship with the individual; (ii) whether the Group is subject to any applicable legal obligations; and (iii) whether retention is necessary for the performance of a contract to which the individual is a party.
The Group may amend or update this Privacy Policy in order to maintain compliance with applicable laws and regulations or to reflect changes to the Group's internal operations. If any amendments are made, the revised date will be posted.
[Head Office]
3-6-9, Wakinohama-cho, Chuo-ku, Kobe, Hyogo 651-0072, Japan
Sumitomo Rubber Industries Ltd.
General Affairs Dept.
