News

Sumitomo Rubber Industries, Ltd. is pleased to announce that we have begun supplying our high-performance FALKEN “ZIEX CT60A AS” All-Season Tires to Mazda North American Operations for use as factory standard tires on their all-new “Mazda CX-90” Crossover SUV, which Mazda unveiled this past January.


The “Mazda CX-90” is a brand-new Midsize Crossover SUV that represents a major step forward when it comes to “The Joy of Driving” and “Outstanding Environmental & Safety Performance.” Coming at a time of growing global demand for SUVs, the CX-90 will launch as Mazda’s latest flagship model for major SUV markets such as North America. Designed around the concept of “For the Voyage of Your Life,” the CX-90 features enhanced performance and functionality for a safer and more pleasant ride, making driving as well as outings with friends and family all the more enjoyable.

Meanwhile, our FALKEN “ZIEX CT60A AS” All-Season Tires provide superior driving performance and refined riding comfort to meet the needs of the new “Mazda CX-90.” For the PHEV Model featuring a plug-in hybrid powertrain, our tires also incorporate our proprietary SILENT CORE Specialized Noise-Absorbing Sponge Technology to minimize noise for an all-around quieter, more comfortable ride.