DUNLOP “SP SPORT MAXX 055” Selected as Factory Standard Tires for the New Toyota Crown
Sep. 12. 2022
Sumitomo Rubber Industries, Ltd. is pleased to announce that we have begun supplying our high-performance DUNLOP “SP SPORT MAXX 055” tires to Toyota Motor Corporation for use as factory standard tires on their latest Crown, which launched this September.
Designed around the concept of “The Flagship of Your Imagination,” the latest Crown lineup is available in four different variations, expanding on the classic Sedan model with the addition of three new vehicle grades: Crossover, Estate and Sport. The brand-new Crown model combines Sedan with SUV to inaugurate a whole-new style of vehicle. With a novel design that eschews preconceived notions, major advancements in driving performance, a new lifted up silhouette and more, the Crown is a “Flagship Vehicle” that embodies the spirit of “Innovation & Challenge.”
Developed specifically for fitment on the Crown, our DUNLOP “SP SPORT MAXX 055” tires were designed to contribute to the advanced driving performance and sophisticated design of the latest entry in the Crown Series. As one of the key design themes of the latest Crown is its lift-up sedan style, we developed these tires in a new larger size (21”) to complement the vehicle design. We also adopted a new tire profile that presents a more angular blocky façade in order to make these larger tires stand out even more while working closely with Toyota Motor Corporation to adjust for noise and other side effects of such a bold profile. These efforts culminated in the development of a tire that strikes a perfect balance between form and function.
In addition, DUNLOP “SP SPORT MAXX 055” also features a higher degree of circularity compared to conventional tires while adopting a newly developed tread pattern that optimizes tire rigidity in order to further contribute to the advanced driving performance of the new Toyota Crown.
＜Reference＞
Toyota Motor Corporation Official Homepage: Crown Web Catalog
Designed around the concept of “The Flagship of Your Imagination,” the latest Crown lineup is available in four different variations, expanding on the classic Sedan model with the addition of three new vehicle grades: Crossover, Estate and Sport. The brand-new Crown model combines Sedan with SUV to inaugurate a whole-new style of vehicle. With a novel design that eschews preconceived notions, major advancements in driving performance, a new lifted up silhouette and more, the Crown is a “Flagship Vehicle” that embodies the spirit of “Innovation & Challenge.”
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| New Model "Crown" | ■Tire Size: 225/45R21 95W |
Developed specifically for fitment on the Crown, our DUNLOP “SP SPORT MAXX 055” tires were designed to contribute to the advanced driving performance and sophisticated design of the latest entry in the Crown Series. As one of the key design themes of the latest Crown is its lift-up sedan style, we developed these tires in a new larger size (21”) to complement the vehicle design. We also adopted a new tire profile that presents a more angular blocky façade in order to make these larger tires stand out even more while working closely with Toyota Motor Corporation to adjust for noise and other side effects of such a bold profile. These efforts culminated in the development of a tire that strikes a perfect balance between form and function.
In addition, DUNLOP “SP SPORT MAXX 055” also features a higher degree of circularity compared to conventional tires while adopting a newly developed tread pattern that optimizes tire rigidity in order to further contribute to the advanced driving performance of the new Toyota Crown.
＜Reference＞
Toyota Motor Corporation Official Homepage: Crown Web Catalog