Priority Issues

  • The Sumitomo Rubber Group

Priority Issues (Materiality)

The Sumitomo Rubber Group has identified priority issues that must be addressed in the interests of both our various stakeholders and ourselves, with the aim of embodying our Purpose, “Through innovation we will create a future of joy and well-being for all.” as defined by “Our Philosophy,” our corporate philosophy structure.

We have also established strategies and targets for each priority issue in line with our Long-Term Sustainability Policy: “Driving Our Future Challenge 2050” to guide our activities. Moreover, our initiatives encompass other issues recognized in the course of identifying priority issues and deemed to carry relatively greater significance.

Note: Items marked with “” in the table below are measures specified under the Long-Term Sustainability Policy: “Driving Our Future Challenge 2050.”

Priority Issues Vision of What We Aim to Achieve KPIs to Be Achieved by 2050 in Connection with Priority Issues
Enhancing corporate governance and compliance
SDGs
Secure an even stronger compliance structure enabling us to maintain robust corporate governance systems as well as thorough compliance with laws, regulations and corporate ethics
  • Increasing the Diversity of Board Members
    ⇒Establishment of a Framework for Improving the Effectiveness of the Board of Directors with an Eye Toward External Changes & Our Shifting Business Situation
  • Improving the Effectiveness of Governance
    ⇒Analyzing the Results of Third-Party Assessments to Enact Measures to Enhance Effectiveness
  • Ensuring Transparency with Respect to Taxes
    ⇒Formulation of Tax Policy
    ⇒Enactment of Global Tax Strategy (2025)
  • Instilling “Our Philosophy”
    ⇒80% Supportive Response on “Our Philosophy” Entrenchment Survey (2030)
Pursuing the creation of a decarbonized society
SDGs
Contribute to decarbonization across society by achieving carbon neutrality through business activities focused on reducing CO2 emissions
  • Securing a 55% Reduction in Emissions Compared to 2017 Levels (2030), Full Carbon Neutrality (2050)
  • Setting Targets for the Reduction of Scope 3 Emissions (2022)
  • Achieving the Stable Operation of a Production Line Utilizing Hydrogen Boilers (2023)
Building a circular economy
SDGs
Help create a circular economy by improving the efficiency of the value chain via the development of sustainable raw materials, products and services and the utilization of data
  • Establishment of “TOWANOWA,” a Business Concept Supporting a Circular Economy through Our Tire Business
  • Sustainable Raw Material Content Targets by Product Line
    ⇒Tires: 40% (2030), 100% (2050)
    ⇒Sports: 20% of All Practice Golf Balls Sold (2030), 100% of All Golf Balls Sold (2050)
    Launch of 100% Sustainable Tennis Balls (2030), 100% of All Tennis Balls Sold (2050)
    ⇒Industrial Products (by Weight): 40% (2030), 100% (2050)
  • Reducing Plastic Usage
    ⇒40% Reduction in Plastic Used in Tire Labels, Packing Materials, Sales Promotion Tools, etc. Compared with 2019 Levels (2030)
Pursuit of eco-friendly products and services that boast high quality in terms of safety, security and comfort
SDGs
Develop and deliver products and services of high quality in terms of safety, security and comfort as well as environmental friendliness
  • Realizing SMART TYRE CONCEPT
    ⇒Concept Tire Completion (2029), Equip all new tires with smart tire concept (2030)
  • Establishing a Sustainable Product Certification System
    ⇒Setting Targets for Internal Standards (2022)
  • Expanding Data Business and Solution Business
Promoting of diversity & inclusion
SDGs
Realize a workplace that ensures respect for diverse attributes and ways of thinking and empowers all individuals to live up to their full potential
  • Promoting Diversity & Inclusion
    ⇒Expansion of Unconscious Bias Training to All Levels (2030)
  • Promoting Women’s Empowerment
    ⇒Ongoing Career Development Program for Women
    ⇒Percentage of Management Positions Held by Women: 7% (2025), 12% (2030)

In addition to addressing priority issues, we recognize the following items as issues requiring countermeasures.

Issues Vision of What We Aim to Achieve Measures to Address Issues and KPIs
Strengthening of Our Environmental Management System
SDGs
Strengthen our environmental management system on a global basis by robustly managing environmental load substances and acquiring ISO certification
  • Establishment of the “Sustainability Promotion Committee” under the Direct Supervision of the Board of Directors to Ensure a Shared Recognition of Global Issues Associated with Climate Change and Confirm Progress in Initiatives to Address Such Issues
  • Climate Change-Related Risk Management
  • Support of Various International Initiatives
  • Water Resources: Reducing Water Usage
    ⇒100% Recycled Water Usage at Bases of Operations in Areas with High Water Security Risk (2050)
Preservation of Biodiversity
SDGs
Promote measures to preserve biodiversity through business activities in addition to continuously striving to develop thriving forest and protect endangered species, etc.
  • Conservation Activities Focused on a Total of 20 Endangered, Near Threatened and Rare Species at Eight Bases in Japan
  • Developing Forest within the Premises of the Okayama Tire Proving Ground
  • Planting Trees and Providing Seedlings (3,326 trees planted and 9,385 seedlings provided in 2022)
Creation of a Supply Chain That Gives Due Consideration to the Environment and Society
SDGs
Develop solid partnerships with suppliers through procurement initiatives that give due consideration to environmental and social concerns
  • Supply Chain Management for the Environment: Sustainable Natural Rubber (SNR) Policy
    ⇒Raw Material Procurement in Line with SNR Policy
    Applied to Major Suppliers (2030), Applied to All Suppliers (2050)
  • Supply Chain Management: Actively Seeking Third-Party Assessments (EcoVadis)
    ⇒Procurement of 95% (purchase value basis) of Tire Raw Materials from Suppliers Who Earned Standard (45 points) or Higher Scores (2030) (plans call for rolling out this procurement approach to businesses other than the Tire Business)
Respect for Human Rights
SDGs
Ensure respect for the human rights of Sumitomo Rubber Group employees and workers at supply chain constituents
  • Establishing a Human Rights Management System
    ⇒Formulation of a Global Human Rights Policy (2023), Creation of Human Rights Management System and Due Diligence Process (2024), Practice of Human Rights Due Diligence (2025)
Development of Human Resources
SDGs
Promote the development of human resources and help employees raise their competencies
  • Organizational Culture: Developing Leadership
    ⇒Global Introduction of 360° Feedback (2030), Ongoing Executive Coaching (2030), 80% Positive Responses on Organizational Health Survey (2030)
Promotion of Well-Being Management
SDGs
Promote initiatives to ensure that employees stay physically, emotionally and socially safe and healthy
  • Thoroughgoing Occupational Safety & Health
    ⇒Zero Serious Accidents
  • Promoting Healthy Management
    ⇒Revamping Industrial Health Framework & Cultivating a Culture of Health
Improving Stakeholder Engagement Develop and strengthen relationships with diverse stakeholders, including customers, shareholders, investors, employees, suppliers and regional communities
  • Engage in Dialogue with Institutional Investors to Improve Corporate Value
Harmonious Coexistence and Mutual Prosperity with Local Communities via Our Engagement in Social Contribution Activities Strive to develop relationships with regional communities through social contribution activities
  • Promote joining the Sumitomo Rubber Industries CSR Fund
  • Work together with NPOs

Our Sustainability Vision and Priority Issues

With “Our Philosophy” as the basis for all of our decisions, the Sumitomo Rubber Group pursues the Purpose—“Through innovation we will create a future of joy and well-being for all”—which provides the impetus for all of its actions in the course of corporate activities.

Recently, we have established a Sustainability Vision to connect our Purpose, which is designed to convey abstract concepts, and various tangible measures specified under the Long-Term Sustainability Policy: “Driving Our Future Challenge 2050.” In line with this Sustainability Vision, we will increase the momentum of our efforts to embody our Purpose and thereby contribute to the continuing prosperity of a sustainable society as envisioned by the international community.

Sustainability Vision

Uniting our diverse strengths, we will make our future sustainable and “GENKI” (vibrant) by delivering products and services that are friendly to the environment and society.

Note: Our “GENKI” concepts included in the Sustainability Vision date back to 1988, when employee volunteers first launched community contribution projects to help realize a society in which everyone can thrive. With each letter of “GENKI” representing one aspect of our ideals for what the Sumitomo Rubber Group should look like in the future, we utilize these concepts in the course of identifying priority issues.

GENKI (literally, “vibrant”) stands for the following five concepts:

GGovernance
Effective Governance Framework
EEcology
Ecological Sustainability
NNext
Next-Generation Products & Solutions
KKindness
A Kind Culture Where Everyone Can Prosper
IIntegrity
Integrity for Society

The following table features priority issues addressed under the concepts assigned to each letter of “GENKI,” along with visions of what we aim to achieve.

Note: Priority issues are presented in bold font.

ESG GENKI Priority Issues and Other Issues Vision
G
Governance
Governance
Strengthening of corporate governance and compliance Secure an even stronger compliance structure enabling us to maintain robust corporate governance systems as well as thorough compliance with laws, regulations and corporate ethics
Improvement of stakeholder engagement Develop and strengthen relationships with diverse stakeholders, including customers, shareholders, investors, employees, suppliers and regional communities
Creation of a supply chain that gives due consideration to the environment and society Develop solid partnerships with suppliers through procurement initiatives that give due consideration to environmental and social concerns
E
Ecology
Ecology
Preservation of biodiversity Promote measures to preserve biodiversity through business activities in addition to continuously striving to develop thriving forest and protect endangered species, etc.
Pursuing the creation of a decarbonized society Contribute to decarbonization across society by achieving carbon neutrality through business activities focused on reducing CO2 emissions
Building a circular economy Help create a circular economy by improving the efficiency of the value chain via the development of sustainable raw materials, products and services and the utilization of data
Strengthening of our environmental management system Strengthen our environmental management system on a global basis by robustly managing environmental load substances and acquiring ISO certification
Next
Next
Pursuit of eco-friendly products and services that boast high quality in terms of safety, security and comfort Develop and deliver eco-friendly products and services that boast high quality in terms of safety, security and comfort
S
Kindness
Kindness
Human resource development Promote the development of human resources and help employees raise their competencies
Promotion of well-being management Promote initiatives to ensure that employees stay physically, emotionally and socially safe and healthy
Promoting Diversity & Inclusion Realize a workplace that ensures respect for diverse attributes and ways of thinking and empowers all individuals to live up to their full potential
Respect for human rights Ensure respect for the human rights of Sumitomo Rubber Group employees and workers at supply chain constituents
Integrity
Integrity
Ensure harmonious coexistence and mutual prosperity with regional communities via engagement in social contribution activities Strive to develop relationships with regional communities through social contribution activities

Methodologies Used to Identify Priority Issues

We have identified priority issues by employing the following scheme.

chart

*Global Reporting Initiative: An international organization that issues CSR reporting guidelines. Currently issues the GRI Standards.

Issues Identified / Priority Issues for the Sumitomo Rubber Group

Note: Priority issues are encircled with a red rectangle.
chart

How Our “GENKI” Sustainability Activity Contributes to the United Nations Sustainable Development Goals (SDGs)

On September 25 through 27, 2015, the United Nations Sustainable Development Summit was held at the United Nations Headquarters in New York City. This summit passed a resolution to adopt “Transforming our World: The 2030 Agenda for Sustainable Development,” which included a declaration and targets regarding action plans aimed at securing prosperity for both humanity and the Earth’s environment. Thus, these targets, consisting of 17 goals and 169 targets, were named the Sustainable Development Goals (SDGs) taking over the Millennium Development Goals.

Looking ahead, the Sumitomo Rubber Group will continue to engage in initiatives aimed at contributing to the achievement of SDGs.

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SUSTAINABLE DEVELOPMENT GOALS