News

DUNLOP (Company name: Sumitomo Rubber Industries, Ltd.; President: Satoru Yamamoto) is pleased to announce that our group company, Dunlop Tires North America, has been appointed as the official tire supplier and technical partner for the new international racing series, the Harley-Davidson Bagger World Cup, which will commence in 2026.

This series is a global championship held at major circuits in North America and Europe in conjunction with MotoGP race weekends. DUNLOP will fully support the event by supplying dedicated racing tires engineered to meet the unique performance demands of high‑performance bagger machines, as well as by providing technical support at trackside.

A scene from the 2025 MotoAmerica King of the Baggers.

Collaboration between Harley-Davidson and DUNLOP intensified in 1981, when we began supplying original‑equipment tires for Harley-Davidson motorcycles. Since then, the two companies have deepened their partnership in tire development and production, and in 2000, we began full‑scale deployment of co‑branded tires featuring the Harley-Davidson logo.

In recent years, our collaboration has expanded beyond consumer motorcycles into the racing domain. In the MotoAmerica “King of the Baggers” class, DUNLOP supplies one‑make tires that support and enhance the performance of the competing machines from the ground up.

Through our participation in this new series, DUNLOP aims to further strengthen the strong relationship of trust and technical partnership between the two brands while enhancing the value of the DUNLOP brand in the North American market and the global motorsports arena. We will also apply the advanced technologies cultivated in the cutting‑edge racing environment to future product development.

The Harley-Davidson Bagger World Cup is scheduled to kick off in March 2026 and will feature a total of six rounds, with two races held at each round.