DUNLOP Establishes Innovation Targets in Its Long-Term Sustainability Targets : “Driving Our Future Initiatives”: Accelerating Its Efforts to Provide Solutions to Social Issues Through Its Business Operation
Dec. 23. 2025
DUNLOP (Company name: Sumitomo Rubber Industries, Ltd.; President and CEO: Satoru Yamamoto) is pleased to announce that, based on its long-term corporate strategy “R.I.S.E. 2035,” it has established a set of new innovation-related targets under the framework of its long-term sustainability targets , “Driving Our Future Initiatives,” and updated individual targets and associated KPIs. We will ramp up our efforts to provide solutions to social issues through the integration of business and sustainability, with the DUNLOP brand at its core.
In R.I.S.E. 2035, we set out a vision: “Continuing to Provide ‘New Experiential Value’ Born from Rubber to Everyone.” Based on the seven material issues* identified through analyses of the risks and opportunities of the entire value chain, we have been working toward solution of social issues by delivering proprietary technologies as well as products and services.
As one of our latest endeavors, we redefined the social value that we can create as a manufacturing company from the perspective of sustainability, and established a new set of targets for the “Innovation for Solving Social Issues” and updated the long-term targets and key KPIs that are related to this material issue. We made the revision taking into consideration the responsibilities we should fulfill as a global company, including an addition of new initiatives to address tire and road wear particles as well as microplastics, and the transition to the Human Rights Due Diligence implementation phase.
We will continue striving for the development of a sustainable society as well as a growth as a company through the operation of our business.
* Sumitomo Rubber Group’s material issues: https://www.srigroup.co.jp/english/sustainability/materiality.html
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Long-term Corporate Strategy “R.I.S.E. 2035”: https://www.srigroup.co.jp/english/ir/library/financial-report/dvql4p00000qekrk-att/2035longterm_20250307_en.pdf
Long-Term Sustainability Targets : “Driving Our Future Initiatives”：https://www.srigroup.co.jp/english/sustainability/challenge2050.html