Sumitomo Rubber to Exhibit at CES 2026 : Showcasing SENSING CORE Technology That Supports Safety in Autonomous Driving of the Future
Dec. 15. 2025
DUNLOP (Company name: Sumitomo Rubber Industries, Ltd.; President and CEO: Satoru Yamamoto) is pleased to announce that the company will exhibit a dedicated booth showcasing its proprietary sensing technology at CES 2026.*¹ Organized by the Consumer Technology Association, CES is one of the world’s largest technology trade shows, to be held from January 6 to 9, 2026, in Las Vegas, USA.
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At the booth, we will present SENSING CORE, a technology that underpins safety in the mobility society, highlighting both its contributions to the future autonomous driving society, where real-world adoption is progressing globally, and our current efforts to advance SENSING CORE as a technology platform.
■ Exhibit: Contributions to the Future Autonomous Driving Society
The booth will feature display content offering visitors an immersive experience of six future mobility scenarios: Logistics, Public Transportation, Automobile Manufacturing, Mobility Services, Driving Performance and Infrastructure.
■ Exhibit: Advancing SENSING CORE as a Technology Platform
At the center of the booth, a display platform showcases fleet services that combine SENSING CORE with AI technologies from Viaduct, Inc., a U.S.-based AI solutions company Sumitomo Rubber acquired in August 2025 (“Viaduct”), as well as demonstrations of technical verification we conducted jointly with T2 Inc, a company that is working toward the social implementation of hub-to-hub transportation services using autonomous trucks (“T2”).*2
From 2026 onward, we will leverage Viaduct’s solutions to more efficiently drive the rollout of our predictive maintenance services for fleet vehicles, and accelerate global service expansion, including in Japan and Europe.
We believe that SENSING CORE is a technology capable of making a substantial contribution to enhanced safety in a society where autonomous driving is becoming increasingly widespread, and to the evolution and progress of mobility. The data gathered by SENSING CORE, including information on tires and road surface conditions, are not only utilized for vehicle control, but are also intended to be integrated, via the cloud, with data from across society. We will continue our technological development efforts to help realize a safer and more comfortable mobility experience.
*1 CES2026 official website (English): https://www.ces.tech/
*2 T2 corporate website: https://t2.auto/en/
[Booth Overview]
■ Exhibition period: Tuesday, January 6 to Friday, January 9, 2026
■ Venue: Las Vegas Convention Center West Hall (Tech East)
300 Convention Center Dr, Las Vegas, NV 89109,USA
■ Booth No.: 7041
■ Feature: SENSING CORE
■ Media briefing: Tuesday, January 6, 2026, 11:30–12:00
[Speakers]
Satoru Yamamoto, President and CEO, Sumitomo Rubber Industries, Ltd.
David Hallac, Founder & CEO, Viaduct, Inc
[Venue] Sumitomo Rubber Industries booth
[Topics] A first look into automotive system solutions that leverage SENSING CORE as well as Viaduct’s AI technologies, and future outlooks