News

　Sumitomo Rubber Industries, Ltd. is pleased to announce that we will have a display booth showcasing our DUNLOP Brand at one of the world’s largest custom car events: TOKYO AUTO SALON 2025, which will be held from Friday, January 10 through Sunday, January 12, 2025 at the Makuhari Messe Convention Center in Chiba Prefecture. Under the design theme of “Exploring Every Route,” our display booth will employ a world view of “conquering any road with DUNLOP tires” and will specifically provide five zones: MOUNTAIN ROAD, STARRY SKY TUNNEL, ALL-WEATHER ROADWAY SURFACE, SNOW ROAD, and BRIDGE. Visitors can view the new SPORT MAXX LUX^*1 premium comfort tires, combining steering stability and quiet ride at a high level, which is scheduled to be released in February 2025 firstly within Japan.

 

　The photo event “Find your favorite tires! Campaign” will also be held for visitors. Among the DUNLOP tires on display at the custom car event, visitors can post their favorite tire on X with the hashtag of “#DUNLOP推しタイヤ(DUNLOP, my favorite tire)”. ^*2 All participants will receive an original clear file when they show their post screen. ^*3

　In parallel, the Follow & Repost Campaign will be held on X for people who cannot visit the event venue. One lucky winner will be chosen by lottery from those who follow and repost DUNLOP official X (@DunlopTyresJp) posts dated Wednesday, December 18 by the end of the event, and be presented a set of four passenger car tires of the winner’s choice.

　Do not forget to drop in our booth during the weekend of the TOKYO AUTO SALON 2025 event.

▷DUNLOP official X

*1 Launch of New Premium Comfort Tires from SPORT MAXX Series:Boasting Both Quiet Cabin and Steering Stability(Released on December 10, 2024)

*2 Posted photos may be used in the official DUNLOP website and on the official DUNLOP X.

*3 The gift will be available until stocks last.