News

　Sumitomo Rubber Industries, Ltd. is pleased to announce that we will have a display booth showcasing our DUNLOP Brand at the upcoming TOKYO AUTO SALON 2022, which will be held from Friday, January 14 through Sunday, January 16 at the Makuhari Messe Convention Center in Chiba Prefecture.

　With “FEEL NEW DUNLOP” as its core concept, our display booth for TOKYO AUTO SALON 2022 will introduce visitors to the tire technologies that support their daily drive as well as something even more important: their safety.

　The DUNLOP Booth is designed to provide visitors with a deeper understanding of tires through an enjoyable hands-on experience that stimulates all five senses, including displays that use pictograms and other graphics to illustrate various tire performance traits, “LISTEN DUNLOP” (a high-fidelity audio system that allows visitors to hear the difference that DUNLOP makes in terms of vehicle interior noise) and “VEURO VIRTUAL TOUR” (a virtual reality tour that allows visitors to experience the mechanisms involved in tire technology in vivid 3D).

　The highlight of the booth will be a real-time public viewing of the AUTOBACS JEGT GRAND PRIX 2021 Series　TEAM BATTLE Grand Finals from 10:00 to 11:30 on the morning of Saturday, January 15. As a proud sponsor of this exciting e-motorsports tournament, we hope that visitors to the DUNLOP Booth will enjoy watching as top teams compete for the title of Grand Champion in what is sure to be a thrilling race.